Sunfeast YiPPee! believes in being the better choice for all Noodle lovers in India. Its differentiated product attributes – Long, Round and Non-Sticky – have made it one of India’s fastest growing Noodle brands in India. Sunfeast YiPPee! Magic Masala is a special masala flavour created by ITC with spices and has five different types of dehydrated vegetables. The sourcing and blending expertise that has made Aashirvaad India’s No 1 branded Atta has been leveraged to create a delightful noodle block. The block being round in shape does not need to be broken while cooking, providing really long and slurpy noodles. A special scientific process ensures that the noodles does not lump even 30 minutes after cooking.